Restructuring Without Change Management? Think Again.
Transformations fail because change management is only seen as a building block for the duration of the restructuring project, says Martina Rauch from cetacea. She …
Martina Rauch is a partner at the management consultancy Cetacea and its subsidiary Global Organizational Integrity Institute (GOII) in Munich. She has more than twenty years of experience in the fields of corporate communications, marketing and public affairs. In management positions at large international family businesses and a corporation, she has helped shape several transformation and restructuring programs as well as initiating and leading CSR and sustainability programs.
Transformations fail because change management is only seen as a building block for the duration of the restructuring project, says Martina Rauch from cetacea. She …